Digital Signage

Digital Signage is the next step forward in billboard communications. With the ability to display more information than any previous method of signage, whilst still generating more revenue, it is a cheap and effective means of talking to your targeted audience. Often it is thought that Digital Signage can only be used for the purpose of advertising. This is incorrect as it has an almost unlimited number of uses, from displaying flight information at an airport terminal to directing foot traffic in a museum exhibition. One of the biggest advantages Digital signage has over traditional signs is that it uses moving imagery, which is far more captivating than a static display, thus making it a much more powerful way of putting your message across.

Often what lets Digital signage down is that current systems are complex and laborious to update and manage, with the outputted images looking tacky, dull and very static, due to the nature of the image generation software installed into the servers. This negagtes the potential effectiveness of the signage, specifically in regard to advertising, and if your using static slide ads on your digital signage, you might as well return to billboard posters!

Skytech solves both of these problems.

Using the Cinemalogic technology, Skytech has developed the CinemaLogic Manager server, which makes scheduling and updating announcements, ads and entertainment on your digital system as easy as a push of a button. Once the CinemaLogic Manger is set up we do the work for you. Using our CinemaLogic software we create a disc that has all your ads and announcements. We send it out each month, and all you have to do is out the disc into the server and it will update itself. You don’t even need to press okay.

To make the deal better, Skytech has its own production house that can develop advertising for your Digital Signage, in Full motion High Definition, meaning you maximise the impact your ads can have on your targeted audience.